Without belief in our beneficiaries, regardless of their personal circumstances or disadvantages they may face, then the delivery of services and projects becomes nothing more than a paper exercise.  A pre-requisite to belief is not to be judgemental in any aspect; it is not where the beneficiary has come from but where his or her potential lies.  The realisation of this potential is the corner stone of our belief in the changes we can inculcate.
The culture of the organisation is one of a positive attitude, of a can do mind-set, where everyone pools together, the directors, staff and volunteers to deliver upon our purpose, our why.